وُلِد السيد إيف روشيه في قرية لا جاسيلي الصغيرة في بريتاني. وفي سن 14، لجأ إلى الغابة لقضاء وقت بعد وفاة والده. وفي تلك اللحظة ، أدرك السيد إيف روشيه أن الطبيعة لها تأثير إيجابي على العناية الخاصة بنا.

.فقرر صنع كريم مصنوع يدويًا من نبتة ليسر سيلادين على يده

.وهنا كانت هذه بداية قصة الجمال النباتي

.من منزل عائلته ، أنشأ إيف روشيه مختبره الخاص .من خلال الطلب عبر البريد ، نجح في تقديم منتجات العناية بالبشرة الملتزمة بشكل طبيعي مباشرة إلى ملايين النساء ، دون وسطاء .المنتجات التي يمكن الوصول إليها موزعة في جميع أنحاء فرنسا

تدشين كريم " كريم العناية الليلة ريتش كريم"

مع زيوتها الثمينة وزيت الورود ، لم يستغرق منتجنا المضاد للتجاعيد وقتًا طويلاً حتى أصبح ناجحًا. وبعد 50 عامًا ، أصبحت مجموعة ريتش كريم أيقونة الجمال لملايين النساء مع بيع
.منتج واحد كل 5 ثوانٍ حول العالم.

.مختبر حقيقي في الهواء الطلق يتخيله السيد إيف روشيه. يتضمن 1500 نوع من النباتات يتم حفظها ودراستها من قبل خبرائنا

أصبحنا علماء وخبراء في مجال النباتات ومصنعين وتجار تجزئة. ولدينا سلسة من المعارض ، مما يسمح لنا بتوفير في كل خطوة من خطوات العناية الخاصة بك من خلال تصنيع منتج مثالي
.من البيئية ، من نباتاتنا إلى بشرتك

15 years before the European regulation, we were pioneers in the beauty industry when we decided to stop animal testing. Three years later, we were awarded the gold medal by the SPA (Society for Animal Protection).

"Driven by his father's vision, Jacques Rocher created the Yves Rocher Foundation, committed to biodiversity. In 2001, the first edition of the Terre des Femmes prize is held to support exceptional women committed to protecting our planet. In 2019, the Foundation is recognized of public utility a true recognition of its 25 years of actions on the field. "

Our 60 hectares of fields are organically farmed in La Gacilly, in Brittany, where we grow our 9 signature plants: Cornflower, Calendula, Mint, Chamomile Matricaria, Roman Chamomile, Edulis, Nasturtium, Arnica, Ice Plant.

A committed and immersive photographic experience in the heart of thirty open-air galleries, presenting the best of contemporary photography that questions our relationship to the world and to nature. An event accessible to all, free of charge.

10 years before the European law, we stopped the use of plastic bags in our stores.

A major innovation, thanks to a concentrated formula in a 100ml bottle for as many showers as a 400ml: two times less plastic, two times less CO2..

This strong commitment underlines our desire to make the company's social mission as important as its economic activities. Our mission? "Reconnecting women and men to nature" and acting in the service of the common good.

Our bottles are made of 100% recycled & recyclable* plastic, allowing us to avoid approximately 2600 tons of virgin plastic per year**. *With the exception of our solvents, caps and pumps. ** according to our 2021 forecasts

With its Plant For Life program and thanks to its close collaboration with 48 NGOs and associations working on the field, the Yves Rocher Foundation is working tirelessly to preserve biodiversity around the world (1 tree planted every 3 seconds, 1 million people involved in 35 countries).

As part of our commitment to organic farming for over 20 years, our emblematic plants from La Gacilly are now UEBT (Union for Ethical Biotrade) certified. A new step in our sustainable supply approach.

Launch of our Green Heroes, our 100% solid and vegan cosmetics with organic extracts from La Gacilly for a plastic-free beauty.

To go even further, we have the ambition to become a certified B Corporation. More than a certification, it is a vision for our common future, where companies have a real role to play for companies and citizens, to not be the best company IN the world but the best company FOR the world. Companies that achieve this certification are assessed on all of their activities: their positive impact on corporate governance, employer-employee relations, the environment and the products and services they provide.

We are aiming for -30% plastic* and 100% recycled and recyclable plastic.

*compared to our 2019 production in g/ml of product.